Product Designer

Jorge Rojas

I design clear, useful, and viable digital products by connecting user needs, business goals, and technical feasibility.

About

I'm a UX/Product Designer with a background in industrial design and experience in web platforms, internal tools, SaaS products, and B2B digital ecosystems. I work from problem understanding through structure, flows, prototypes, and solution validation — simplifying complex experiences into clear, scalable, and easy-to-use products.

Selected Work

TOSK

Live

UX/UI for a technical work management platform. I designed and prototyped an MVP to digitalize field operations, organizing communication between companies, technicians, and clients through discovery, flows, prototypes, and validation with real users.

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Industrial Web Redesign

UX/UI for a regional web ecosystem of technical products. I worked on information architecture, content structure, navigation, and prototyping to improve commercial clarity and facilitate access to technical information.

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Astro

Academic project focused on improving the comparison of technology products. Initial research, problem definition, flows, prototypes, and interface testing to facilitate clearer purchase decisions.